• Define the message: Is it serene, sensual or spiritual?
• Should it suggest sweet tastes or scents, cleanliness or class?
• Choose supporting colors to reinforce the message.
• Fine tune choices for appropriateness to target audience.
• Utilize the combination starting on page 64 as a “launching pad”.

Each section has  a page of many 3 color combinations including the dominate, subordinate and accent colors.

So, how would you use this in an EasyDigitals.com template? Here is an example of how this can be helpful to you.

1. Choose a photo and a template as I have illustrated below. This template is from Photo Annoucements Vol 3.
2. Here I defined the message that I wanted to evoke as Serene and Spiritual. I decided the colors under spiritual would  illustrate the message I wanted.
3. I went to page 76-77 of the Pantone Guide to Communicating with Color book and chose a palette that I thought would work. In Photoshop, I clicked on the layer “color fill” that I wanted to change, then clicked on “Color Libraries” (make sure that Only Web Colors is NOT checked). Under “Book:” go to “PANTONE solid coated” for most of colors in the book. Start typing the number for the color and the color will appear. Click “ok”.
4. Then move on to the other 2 colors and do the same thing.
5. Before I started, I converted this image to Black and White with TRA2 Milk and Cookies action. Then I clicked on the Hue/Saturate layer adjustment and clicked on “Colorize” I moved the slider until I liked the color tint of the 2 toned photo.

The book organized the 500 poses as follows:

• from the head and shoulder
• then moves on to waist up poses
• three-quarter-length reclining
• three-quarter-length standing
• full-length reclining
• full-length seated
• full-length standing

You will have a hard time running out of ideas with this book and my subjects love to browse through it and pick poses. If you decide to get this book, let know know what you think!

500 Poses for Photographing Women: A Visual Sourcebook for Portrait Photographers

When I read books, I like to circle and underline sections that mean something to me. I always know I’m in trouble (in a good way) when I start to underline everything in the book! This little book literally changed my life. It’s only 80 pages (almost like a super long article) small enough to fit in your purse or back pocket, and it teaches you everything you need to know about when to quit and when to stick.

After I read Seth Godin’s “The Dip” 2 years ago, I closed my web design business and quit my part time job working for my brother’s graphic design company and got serious about  EasyDigitals.com, my new template business. This transition did not come without a price. My brother was hurt and took my decision to quit personally.  He didn’t have much to do with me for over 6 months or longer. He has come around since then and understands why I had to leave.

The Dip gave me permission to follow my dreams and I wasn’t going to let anything stop me. I worked tirelessly to launch my dream and I’m proud of what it has become.

Today, I want to share with you my favorite quote of the book, this quote has been hanging in my office for the last 2 years. I read it to keep me on track and when I need a boost in morale. There are so many good quotes in this book that I’d like to sit here and read you the entire book. Obviously I can’t do that, I hope that you do read The Dip and enjoy it as much as I did. Let me know!

How dare you waste it.

You and your organization have the power to change everything. To create remarkable products and services. To over deliver. To be the best in the world.

How dare you squander that resource by spreading it too thin.

How dare you settle for mediocre just because you’re busy coping with too many things on your agenda, racing against the clock to get it all done.

The lesson is simple, if you’ve got as much as you got, use it. Use it to become the best in the world, to change the game, to set the agenda for everyone else. You can only do that by marshaling out all of your resources to get through the biggest possible Dip. In order to get through that Dip, you’ll need to quit everything else. If it’s not going to put a dent in a world, quit. Right now. Quit and use that void to find the energy to assault the Dip that matters. Go ahead, make something happen. We’re waiting! — Seth Godin

The Dip

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